Pickcel KB - What Is Digital Signage?

What is Digital Signage?

Digital signage is a sub-segment of signage. Digital signage uses digital screens or technologies such as LCD, LED, and projection to display content such as digital images, video, streaming media, and information. 

Digital signage consists of three components : 
1. The hardware which can be the screens, media players, smart tv and the display mounts
2. The software to manage the content on the screens. It includes the content management system and cloud for storage
3. The content that will be displayed on the screen. Content can be anything like images, videos, social media posts or a website. Options are not limited to these. 

Managing content on digital screens is very simple and can be done from anywhere using the desktop/laptop. Just login to the CMS , add the media and design composition. Finally assign it to the screens  you need, that's all.