Pickcel KB - What Is Digital Signage?

What is Digital Signage?

Digital signage, a subset of traditional signage, employs digital screens and technologies such as LCD, LED, and projection to showcase a variety of content, including digital images, videos, streaming media, and informational displays.

Digital signage comprises three fundamental elements:

  1. Hardware: This encompasses the physical components, such as screens, media players, smart TVs, and display mounts.
  2. Software: Responsible for content management on the screens, it comprises the content management system (CMS) and cloud storage.
  3. Content: The material to be presented on the screen, which can include images, videos, social media updates, websites, and more, offering a wide range of possibilities.

Managing content on digital screens is a straightforward process, accessible from anywhere using a desktop or laptop. Simply log in to the CMS, add the media, design the composition, and then allocate it to the desired screens. That's all there is to it.

For further insights into digital signage, click here.